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Short term vs LONG term advertising
is the simple way everyone advertise nowadays, right?
you prepare your budget and go to Facebook or google and put in the money and at the end of the day you watch the stats and see if you have enough conversions.
So, If yes then it’s good, you are are ready to do the same thing the next morning, but if you don’t then you budget is gone forever, and you will not see any results from that campaign again.
it’s the riskiest way of doing things since advertising is not a linear workflow.
you don’t just put the money and wait for the results to come.
it’s more of circular way of doing things where you have to put the money, analyse, test things again keep doing that until things start to work, assuming that you have enough budget to do that.
The are so many benefits that you get immediately from advertising your product in a high authority blog that been posting for years:
- Readers will discover your product from day one and still discover it on the blog months and years after you published your promotion.
- Your product will not be discovered as an ad, but more as a product that got featured on the blog it’s a high converting method of discovering products since people are more likely to step away from promotions.
- You will benefit from every traffic source the website has and every advertisement that the website runs.
- You are more likely to rank on page one of google, Search Engines trust high authority websites, so they show up first in search results.
- High Domain Authority Back-links sent to your website are a must to increase your domain authority and optimize your website’s SEO.